Thursday, October 14, 2010

Maslow's Hierarchy of Needs - A Framework for Individual and Organizational Success



"If you deliberately plan on being less than you are capable of being, than I warn you that you’ll be unhappy for the rest of your life.”
Abraham Maslow (1908-1970)




Abraham Maslow is considered to the Father of Humanistic Psychology and the Father of Modern Management.

Above is one rendering of Dr. Maslow's Hierarchy of Needs. This pyramid has relevance to our personal and business lives. In order to be successful in all aspects of life, individuals (and actually organization) need to climb this ladder in steps.

Physical needs such as water, food, sleep and exercise are basics for individual success. Think of the organization as also need very specific physical needs. People, cash, physical space. (specifics) Seems simple to identify but often the most overlooked and valued.

Security needs such as need for order and rules to guide actions now become the next step as we ascend the pyramid. There are core values and systems that are needed for us individually. Every company those same requirement. The degree that those core values and processes & systems are defined and respected demonstrate how effective and productive individuals and organizations will function and thrive.

Social needs are love, affection, belongingness and freedom from fear are the middle of the hierarchy of needs. At this the midpoint of the hierarchy, the types of emotions and interactions are based on certain key motivators. Individual and organizations respond to degrees of being cared for, nurtured and included.

Esteem needs are self respect and esteem of others . This will reflect the health of our personal relationships as well as the health of our organizational relationships; how well employees, partners and community members relate and work together. Another way to describe this level is to using Daniel Goleman's four skills of emotional intelligence:
self-awareness, self-management, social awareness and relationship management to help address individual and organizational esteem.

Self Actualization Needs are the fulfillment of individual (and organizational) abilities. This is the pinnacle of the pyramid. At this level there is the demonstration that the physical, security, social and esteem needs are met at the individual or organization are fully actualized.

Maslow's Hierarchy of Needs provides a great framework for both individual and organizational success.

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