Establish Your Brand

One of the key elements in marketing and sales is branding. Establishing a powerful brand statement can really set you apart. A brand is not just a look, a widget, an idea. Branding is conveying a strong message that expresses all we represent.

Some strong same branding statements:

• Canada's Helios Design and Communications uses "Hard-hitting design, done right the first time."
• H&B catalog of Jazz CDs claims to be "A mail order service for people who know jazz."
• Copywriter Luther Brock, who calls himself "The Letter Doctor," uses the phrase "High-response sales letters for firms on a limited budget."
• Chicago's Smart Studios promotes itself with the BIS "Great sounds. Cool people. Killer studio."

Another statements are not as specific but certainly are memorable -

• Nike's "Just Do it."

3 tips for branding:

• Focus on a clear, concise, interesting message
• Understand the power of language and your audience. Run it by others, although it sounds good to you, it may not convey what is significant about you, your product or your service to others.
  
• Novelty - be different, create you voice and don't sound like everyone else.

Have some FUN and create your brand: